Rebuilds have an expiry date. Every day a team isn’t shipping the new version, they move one step closer to declaring bankruptcy on the effort. Teams sometimes need to rebuild a feature because too many shortcuts were taken, documentation is minimal, or key people have left. A rebuild can

Many startup founders struggle to get their development team to deliver. Progress feels slow, so they start asking for daily reports and introducing standups to know what the team is working on. It seems like a reasonable way to stay informed. Unfortunately, by micromanaging, they unintentionally force the team to

Many founders want a mobile app because “every company needs one.” With limited budgets, that often leads to a shortcut: a wrapper app. A wrapper is a native shell that simply loads your web application in a web view. It gets you into the App Store quickly and shows progress.

We’ll whitelabel our application and get our money back! It sounds like an easy win: build a tool for yourself and then sell it to others to recoup the investment. But this idea is often gravely underestimated. Creating a product for the market is an entirely different challenge from

Nobody likes being micromanaged. In an ideal world, people would trust you to deliver, and you’d be left in peace to do your work. But in reality, software development is a black box for many. To them, engineers look like magicians, and the magic seems slow and expensive. Founders

In the early days, technical co-founders were used to shipping fast. It meant SSH’ing into the production server and pushing straight to production. It got them to product-market fit. But now there’s a team in place, and suddenly everything feels slower. So they revert to old habits. Skip

By now, product teams understand the importance of user research. We know we need to talk to users, understand their problems, and avoid falling into the trap of “build it and they will come.” But even with sound research and a solid understanding of the problem, solutioning can get clouded,

When founders come to me frustrated by the slow pace of development, the first thing I look at is the number of tasks they have in progress. Creating focus for your development team is the first thing you should do if you feel the team is not delivering. Set a

This won’t take weeks, I know a library that can do this. I’ll have it implemented by tomorrow. It’s a familiar line. Engineers say it often, especially when speaking to founders looking for speed. It’s appealing: efficient, pragmatic, and backed by the logic that there’s